10 Powerful Tips to Craft Custom Shopify Bundles that Resonate with Different Buyer Personas

10 Powerful Tips to Craft Custom Shopify Bundles

In this article, you’ll find

  1. Introduction 
  2. What are Custom Shopify Bundles?
  3. Why Should You Create Custom Shopify Bundles: The Psychology Behind It
  4. Who Should Create Custom Shopify Bundles? 
  5. When Is The Right Time To Create Custom Shopify Bundles?
  6. Examples of Custom Shopify Bundles 
  7. Advantages of Custom Shopify Bundles  
  8. Tools and Resources To Create Custom Shopify Bundles
  9. How To Create Custom Shopify Bundles 
  10. 10 Tips To Craft Custom Shopify Bundles That Resonate With Different Buyer Personas
  11. Conclusion
  12. FAQs

As an online store owner, what’s your priority? To increase your revenue, of course. 

There is no shortage of sales tactics today. From social media advertisements to hefty discounts, the list is endless. But have you thought of Shopify bundling to achieve your revenue goals?

Well, why not? 

Product bundling is excellent. It not only helps you earn easy profits but also assists your customers in saving big. A win-win situation!

Wait, there’s more. 

It also fetches you several other advantages, such as higher average order value, clearing out slow-moving products, and more. 

So, why not try Shopify bundles for yourself?

In this article, we bring you everything you must know about custom bundles and hook you with the best tips. Let’s dive in!

What are Custom Shopify Bundles?

You probably have an Amazon Prime subscription, don’t you? 

One of the reasons why people find it enticing is because it bundles several services together. You get two-day free shipping, Prime videos, Prime music, Kindle, and exclusive access to deals and discounts on Amazon. All this at just a nominal fee! 

Custom bundles example

Amazon uses the bundling strategy here to encourage customers to pay an annual fee for a comprehensive package rather than purchasing them separately. This tried and tested strategy can build a base of loyal customers, increase customer lifetime value, and even drive overall revenue growth. 

Shopify bundles are specialized product packages created combining multiple related or complementary products. The bundles usually come at a discounted rate compared to purchasing them individually. 

The main advantage of Shopify bundles is that you have complete control over the products included, pricing, and presentation. Therefore, you can customize the offer as per your target audience’s preferences and needs.

Why Should You Create Custom Shopify Bundles: The Psychology Behind It

Creating custom bundles can be supremely beneficial for your business because it taps into the psychology of customer behavior, elevating sales! 

Custom bundles example

First, it simplifies decision-making. Your customers no longer have to deal with any confusion as it takes off the cognitive load, making shopping enjoyable. 

Second, bundled offers create a sense of value and savings. So, not clicking on ‘buy now’ and grabbing the deal may trigger a fear of missing out, which drives purchases. 

Finally, product bundles generate a semblance of curiosity and excitement among your audience because they get to explore new combinations of products. Overall, when you do it right, custom Shopify bundles help you reach your revenue goal. 

Who Should Create Custom Shopify Bundles? 

Custom bundles are for everyone. It doesn’t matter what your industry is. The right product bundle can encourage your customers to make a purchase. 

Custom bundles example

For instance, if you are a cosmetic retailer, you can offer a bundle of products, such as cleanser, moisturizer, and sunscreen. At the same time, let’s say you are an electronic retailer, even here, you can use Shopify bundles by pairing them with complementary products, such as a phone, protective case, and screen protector. 

When Is The Right Time To Create Custom Shopify Bundles?

When Is The Right Time To Create Custom Shopify Bundles?

Now that you recognize the power of Shopify bundles let’s understand when is the right time to create them to make the most of them. 

  • Align bundle promotions with your marketing campaigns 
  • Introduce bundles when you are launching new products 
  • Use it for clearance sales to manage slow-moving inventory 
  • Listen to customer feedback and requests and take action accordingly
  • Create product bundles during the holiday season or special occasions
  • If your competitors offer bundles, it might be a good time to consider creating your own 
  • Identify products that are frequently purchased together and create bundles to increase cross-selling

The perfect time to create Shopify bundles depends on your business goals. However, don’t create bundles in haste. Take your time and plan them well to ensure they boost sales and elevate customer shopping experience. 

Examples of Custom Bundles 

The best way to understand the power of Shopify bundles is to see them in action. So, take a look at the best bundle examples below.

Example 1: Amazon’s Kindle Oasis Bundle  

For an avid reader, Amazon is here with a Kindle bundle. It includes the device, a protective cover, and a power adapter. It not only simplifies the purchase process but adds value by including accessories, improving the overall reading experience. 

Example 2: McDonald’s Happy Meal

Our list is incomplete without the iconic bundle that has been a staple of McDonald’s for decades aka the Happy Meal! The meal bundle comes with a child-sized meal and a toy, appealing to children, parents, and even adults, sometimes. The Happy Meal not only boosts sales but also gives a memorable experience to the customers. 

Example 3: Apple’s “Apple One” Bundle

Apple offers a bundle called Apple One, which combines a variety of its popular services, such as Apple Music, Apple TV+, Apple Arcade, iCloud storage, and more. All this into a single subscription, and of course, you avail it at a discounted monthly price. This bundle enhances the customer experience while increasing recurring revenue for Apple.

Advantages of Custom Shopify Bundles  

Product bundling is an effective yet easy strategy that brings you several advantages. Below are the five main benefits of Shopify bundles that can be great for your business. 

Generates More Sales and Revenue 

Custom Shopify bundles can lure your customers by offering a combination of related or complementary products at a bundled price. These deals usually come with a slight discount. 

So, when your customer sees value in the offerings, they tend to add more items to their cart. This results in a higher average order value. 

For example, let’s say a customer only intends to buy a single product. However, they are offered an irresistible bundle with additional items they need or desire. Here, they are more likely to opt for the bundle, spending more than they originally intended. 

Gives Your Customers A Great Experience 

Did you know? Almost 86% of buyers are willing to pay more for a great customer experience! It is a crucial aspect of any business, and bundles can help. 

Product bundles make shopping almost seamless because the burden of decision-making is eliminated. This sense of convenience can lead to higher customer satisfaction and even build a loyal customer base. 

Helps With Inventory Management 

If slow-moving products have been bothering you for quite some time now, bundles will become your best friend. 

They help you strategically clear the inventory by including slow-moving products in attractive bundles. Shopify bundles also help you maintain a healthy inventory turnover rate. 

A Great Marketing Opportunity 

Shopify bundles create excellent opportunities for effective marketing campaigns and promotions. All you have to do is highlight specific bundles, offer discounts, and use them as part of your marketing strategy to entice new customers and retain the old ones.

Offers You A Competitive Advantage 

When you create appealing bundles, they help you stand out from competitors. It also gives you a chance to showcase your product knowledge and customize your offerings to meet the needs of your audience.

Tools and Resources To Create Custom Shopify Bundles

Below is a list of tools and resources to help you create effective custom bundles on Shopify. Take a look! 

  • First, make sure you download the best bundling apps to create and manage bundles on Shopify. Some of the top apps include BoxBuilder, Simple Bundle & Kits, and more. 
  • Use inventory management tools to track and manage your inventory levels. So you have sufficient stock to fulfill any bundle orders.
  • High-quality visuals make an impact. Therefore, always use the best product images and graphics to showcase your bundles. Tools like Canva can help you out. 
  • To create and automate email marketing campaigns to promote your custom bundles, you can use tools like MailChimp.
  • Finally, Shopify’s built-in analytics can offer insights into the performance of your Shopify bundles, and you can make necessary changes if necessary.  

How To Create Custom Shopify Bundles 

It is extremely easy to create Shopify bundles. Here’s how you do it:

  • Check your inventory and identify all the products suitable for bundling 
  • Understand how product bundling works on Shopify
  • Create a pricing strategy for them that aligns with your goals
  • Make sure all products you plan to bundle are set up in your Shopify store 
  • In your Shopify admin panel, go to Products and click on Add Products to set up bundles
  • You can use Shopify’s built-in features or third-party apps to help you out
  • Set up discounts for the bundled products and make them appealing 
  • Once you launch the bundle, monitor its performance and make tweaks whenever necessary

10 Tips To Craft Custom Shopify Bundles That Resonate With Different Buyer Personas 

Now you know everything about the Shopify bundles and how you can set them up effectively. 

But how do you create bundles that resonate with different buyer personas? Here’s the lowdown.

  1. Define Your Buyer Personas 

71% of companies that exceed revenue have documented personas. This is because the first step to get things rolling is to understand who your customers are. Defining your buyer persona helps you gain insight into your target audience’s diverse preferences and characteristics. For this:

  • Conduct a thorough market research.
  • Create detailed buyer personas 
  • Understand each persona’s needs and requirements.
  • See how each persona goes through their buying process. 

A clear buyer persona acts as a foundation for creating customized product bundles and helps you with higher conversions.

  1. Create Subscription bundles 

One of the best examples of a subscription-based bundle is closer to home. We are talking about the cable companies that offer a combination of TV channels, internet service, and even the best OTT platforms. Here, one can choose from a list of services or even tweak them as per their requirements. Why does this work? Because it is convenient, cost-effective, and flexible. 

Subscription bundles are a great way to improve your customer loyalty while ensuring there is recurring revenue. You can easily create Shopify bundles of carefully selected products or services that are needed regularly.

  1. Create Persona-Centric Bundles

The uber-popular Starbucks offers persona-centric bundles as per their customers’ preferences. Their holiday gift bundle may have their best coffee mugs, a pack of coffee pods, and a gift card. You will find a variety of persona-centric bundles as you explore their products on offer. 

A persona-centric bundle is nothing but a combination of items put together to resonate with specific buyer personas. It caters to the unique preferences, needs, and behaviors of different customer segments.

  1. Offer Personalization Options
Custom Shopify Bundles

Did you know? 78% of shoppers are more likely to recommend or make repeat purchases from a brand that offers personalization. It is the key to building a loyal base and crafting custom Shopify bundles that sell. 

Personalization will never grow old. Allowing customers to create bundles that align with their needs is the perfect way of saying you have their back. 

This can include selecting product variants, colors, and sizes, or even adding engravings or monograms on products. When done right, personalization offers a positive experience to your customers! 

  1. Leverage Limited-Time Offers
Custom Shopify Bundles

One of the best tips for creating Shopify bundles that resonate with different buyer personas is to use limited-time offers. These deals tap into the human psyche by increasing the anticipatory regret of missing out. Hence, they create a sense of urgency to make a purchase. 

Limited-time offers are time-sensitive and have specific end dates that strongly motivate customers to take advantage of the discounts. This strategy not only boosts sales but adds a touch of excitement that can make shopping fun for your customers. Limited-time offers are an evergreen tactic that can increase conversion rates and create a buzz around your bundles.

  1. Offer Bundle Promotions At Checkout Counter 
Custom Bundles

Imagine this. You are at the checkout counter of an electronics store, filled with excitement over your new smartphone purchase. When it’s finally your turn, the cashier presents you with a tempting offer—a chance to acquire earphones at half their original price. You are most likely to say yes to this offer! 


First, you don’t get a lot of time to think at the checkout counter, do you? Second, you don’t want to lose an incredible offer either. This is why offering Shopify bundle promotions during the checkout works wonders. So, how can you implement it?

Simple. When your customer clicks on the checkout, make sure the next page takes them to the offer, with an option to skip. You can also showcase it on the sidebar of the checkout page. 

  1. Display Bundle Sets


Even if you have created the best Shopify bundles, they won’t make a mark if your audience cannot see them. Therefore, prominently display your product bundles. 

Take, for example, Kylie Cosmetics’ most famous product, the lip kit bundle. It is featured as soon as visitors land on the page. You can also present your bundles by using appealing images and catchy headlines. 

Remember, the idea is to place your bundles where they cannot be missed. It is a key strategy you must embrace to capture the attention of potential customers and drive sales.

  1. Create Another Section For Value Packages 

When it comes to your Shopify store, it’s best to create a dedicated section for value packages. This ensures that your shoppers are always aware of where they can find special deals. 

Research has also shown that 75% of consumers actively search their inboxes for appealing offers. So, when you have a section for value packages, you not only provide convenience but also fulfill your customer’s desire for savings. 

You can introduce unique bundles that change weekly or monthly to stay in tune with changing customer preferences and trends. 

This approach can effortlessly improve the shopping experience and can encourage repeat visits.

  1. Highlight Savings

The best part of bundle deals is the savings. That’s what entices your customer. So, highlight this key element. Show them what they will be saving by purchasing a bundle compared to buying individual products separately. 

This can be achieved through clear pricing displays, such as showing the original price alongside the discounted bundle price. Make use of numbers, 

percentages or an amount to display the advantage of that particular deal. 

Highlighting savings not only attracts budget-conscious shoppers but also boosts the perceived value of your bundles.

  1. Create Bundle Tiers

Creating bundle tiers can be an extremely beneficial strategy as it offers a range of options for your audience to choose from. It easily caters to different budgets and preferences, so your bundles appeal to a larger consumer group.

Also, when you structure your bundles into tiers, you provide a clear hierarchy of value and pricing. For instance, you can have a basic tier with all the essential items, a mid-tier with a few additional features, and a premium tier with the most luxurious offerings. 

Why You Must Include Shopify Bundles In Your Sales Strategy 

The simple reason for this is that bundles work perfectly well. It is a tried and tested strategy that has been practiced for ages. It still works wonders, both online and offline. 

Product bundles give your customers the best shopping experience while offering convenience, value, and a touch of personalization. That’s not all. Bundles also hold the power to drive sales and clear any slow-moving products.

Especially today, with the competition so fierce, it becomes essential that you embrace the best strategies, such as product bundling to stand out. When done right, it helps you meet your revenue goals effortlessly. 

Try it out!


1. Can you do bundles on Shopify?

Yes. You can easily create and offer bundles on Shopify using apps and other tools. All you have to do is go to the Shopify app store and choose the ones that can be directly integrated into the Shopify admin. 

2. What is an example of a bundle on Shopify?

An example of the bundle on Shopify is when a skincare merchant offers a set of products used in, let’s say, the nighttime skincare routine, such as a cleaner, serum, eye cream, and moisturizer. 

3. How do I add bundles to Shopify?

For this, you will have to install a bundled app to simplify the process. Then, go to your Shopify admin and ‘Under Products,’ select the option ‘Add Product.’ Finally, give your bundle a name and description, and set the price. 

4. What are bundle apps in Shopify?

Bundle apps on Shopify help you create product bundles in a hassle-free manner. You can easily download them from the Shopify app store

5. Can you add bulk items to Shopify?

Yes,. You can add bulk items to Shopify using CSV (Comma-Separated Values) files or through bulk import/export tools. 

About the author
Utilize product bundles
to scale your revenue