Want to elevate your Shopify store’s bundling game? Box Builder breaks down seven must-know types of bundles to help boost sales, move stagnant inventory, and promote your most prized products.
Whether you want to make space for new inventory or brainstorm giftable sets for the holidays, our bundle breakdown has the inside scoop on choosing the perfect combination of items. Get ready to bundle like a pro!
Types of Bundles and Their Uses
To help you maximize product bundles, we’ll explain the different types and when to use them to your e-commerce store’s advantage.
1. Pure Bundling
Items sold together in a pure bundle come as a set, meaning customers cannot buy the products individually. While pure bundles don’t provide shoppers much flexibility, they’re excellent for limited edition or rarely sold items. For instance, a bookseller may only sell a limited-edition bookmark or commemorative enamel pin with a special edition book.
When To Use Pure Bundles
Pure bundles are ideal for simplifying decision-making with customers who appreciate curated selections or themed collections. By offering bundled products, you can also provide added convenience and value. This encourages shoppers to explore your online store and prioritize complete sets over individual items.
Additionally, if you want to cross-sell or upsell items, offering pure bundles may entice shoppers to check out related products that are part of the bundle.
2. Mixed Bundling
With mixed types of bundles, you combine products sold individually at a discount. For instance, a bookseller can collect several books in a series together in a bundle sold at a reduced price. Mixed bundling can increase sales by giving customers better value and promoting impulse buying.
When To Use Mixed Bundles
Want to cater to diverse customer preferences while maximizing revenue? Then break out the mixed bundles! This bundling approach lets you showcase complementary products or items from related categories, giving your Shopify store visitors a wider selection to shop from.
Mixed bundles are especially practical for cross-selling, where shoppers may discover additional products they may not have considered otherwise.
3. Mix-and-Match Bundling
Mix-and-match bundle types let customers choose multiple items from different options to create a personalized package. For example, instead of selling all books in a series together, a bookseller may let buyers pick which books to bundle. By offering mix-and-match bundles, bibliophiles who already own some books in a series wouldn’t have to rebuy them.
This flexibility improves the overall shopping experience, letting customers customize their bundles according to their desires.
When To Use Mix-and-Match Bundles
When customer personalization and choice are paramount, adding mix-and-match bundles to your product bundling strategy is practically non-negotiable. This bundling approach is especially effective when selling products with multiple options or variations, such as clothing, accessories, or customizable items. By letting customers curate their bundles, you give them the freedom to tailor their purchases to suit their personalities, sizes, or requirements.
4. Cross-Selling Bundling
With cross-selling bundling, you sell complementary products from different sellers or categories. For instance, along with a newly released book, a bookseller may include a t-shirt made by the book cover artist.
These types of bundles can increase sales and give customers a more comprehensive, convenient online shopping experience. Combining complementary items can also increase perceived value and encourage more purchases.
When To Use Cross-Selling Bundles
Improve customer convenience and expand your product offerings with cross-selling bundles. This bundling strategy is ideal if you sell diverse products or want to build strategic partnerships with complementary brands or sellers.
Cross-selling bundles are also perfect when customers could benefit from or expect a more comprehensive shopping experience, such as when purchasing electronics with accompanying accessories. Furthermore, they open the door to upselling.
5. Gift Set Bundling
Gift set bundles are curated product sets packaged as a gift. Usually, these bundles are a collection of complementary items that create a more appealing offer. For example, family and friends of book lovers may buy a gift set bundle of two books, a blanket, and a tea assortment to complement the reading experience. Gift set bundles are popular during holidays, special occasions, and promotional events.
When To Use Gift Set Bundles
When gifting seasons and special occasions are just around the corner, it’s the ideal time to brainstorm gift set bundle ideas. They’re perfect during holidays such as Christmas, Valentine’s Day, and Mother’s Day, and for milestone events like birthdays, anniversaries, and graduations.
Additionally, gift set bundles are popular go-to options for corporate gifting, employee appreciation programs, and client gifts.
6. Inventory Clearance Bundling
Inventory clearance bundles are a combination of popular products with and slow-moving or old items. Not only do these different bundle types help you clear out inventory, but they can also recoup costs. For instance, book lovers may move stagnant inventory by taking advantage of inventory clearance bundles, helping an online bookseller make room for new releases while maximizing revenue.
When To Use Inventory Clearance Bundles
If your digital shelves overflow with excess stock, slow-moving inventory, or outdated products, look into inventory clearance bundles. Clearing out your inventory is especially beneficial during seasonal changes and product refresh cycles. By creating inventory clearance bundles, you can encourage customers to browse your store for new products regularly.
7. BOGO Bundling
“Buy One, Get One” bundles are promotional offers where customers purchase one item and receive another product of equal or lesser value at no extra cost. This bundling strategy incentivizes purchases, increases sales volumes, and satisfies your customer base. The secret ingredient of these bundles is their perceived value proposition, as buyers feel they get more bang for their BOGO buck.
When To Use BOGO Bundles
BOGO bundles are ideal during promotional campaigns, seasonal sales events, and product launches. Additionally, the bundles are great for encouraging larger purchases and upselling opportunities, as customers can’t resist taking advantage of the added value. BOGO bundles provide the perfect opportunity to introduce new products.
Create High-Performing Types of Bundles With Box Builder
Ready to put these seven types of bundles into action? Box Builder helps you create exceptional custom bundles and gift boxes in minutes. Learn more and contact us today.
